Catherine
Paneral
Jour
4460
Blog Two—Tweedle-lee-dee-dee-dee….Tweet Tweet: The PR Need
for Twitter
What
do the three following lines all have in common?
·
3 bodies
recovered following collapse of several buildings in Rio de Janeiro, Brazilian
officials say - @BBCNews
·
BREAKING:
Three people have been stabbed to death in far East Dallas. We have a crew on
the scene. #breakingnews.
If
you said they were things happening all over the world that were tweeted within
minutes of each other, you are right and deserve some sort of praise.
Professor
Bufkins stresses how important it is for PR practitioners for be Twitter savvy.
Twitter allows us to constantly be updated with what is going on in the
world. It keeps us informed. In addition to following our friends, we are
following news teams and career professionals. When we check our twitter feed
we can receive updates from Fox4, CBS11 and Breaking News. Not only will I
receive updates about what is going on in the DFW area, but I will also know
what’s going on in the country as well as the world. By simply clicking
“Follow”, twitter feed can easily over flow with updates.
A
tweet can go viral almost instantly. Last weekend CBS tweeted that Joe Paterno
had died. Within the hour he was alive again. He never died in the first place.
While that is not exactly a positive use of Twitter, it does show how quickly a
tweet can spread.
Twitter
is in. This fancy website has grown significantly in the last two years and
continues to grow. According to the report, “How Twitter is Changing: A new study reveals Twitter’s new
direction,”<http://www.briansolis.com/>, “Twitter.com earned
just over 100 million visitors in October, up 79 percent from 2009.” Also, 44%
of twitter users signed up between Jaunary 2010 and August 2012.
I
read a useful article that lists several different ways Twitter is useful to PR
professionals. In “The PR Pro’s Guide to Twitter, it explained how Twitter
allows us to connect with reporters and news mediums. When North Texas
experienced a small earthquake a few months ago, I, along with many others,
reached out to social media apps like Twitter to see if others had felt the
same thing. Later that evening, the news referenced several tweets about the
earthquake.
The
article also said Twitter can strengthen crisis communication. “If you’re not quick,
you’re not relevant. PR pros need to understand how to manage a crisis in
140-character bursts of information. <http://www.mashable.com/>” Many businesses are monitoring what is being said
about them on Twitter. If someone has an issue with a specific service, that
business can jump on that tweet before the issue gets worse. Talk about
improved customer service.
Finally
the article talked about using Twitter as a “crowd source research and solve problems”
tool. If you need a service or recommendation Twitter can help you out. Once
you build a following base of knowledgeable and experienced professionals, you
can tweet questions and trust that you will receive helpful responses.
Sources:
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