Catherine
Paneral
Jour 4460
March 2, 2012
Blog Seven
Helpful Blogging Tips
for PR Professionals
Social media allows us to better connect with
our audience. Through the use of Twitter, Facebook, blogs and more we open a
street of two-way, less intimidating conversation. PR professionals have realized this and have
urged their companies and clients to take advantage of it. While most people
know how to Tweet or “like” something on Facebook, many of them think a blog is
just for “venting your feelings and ranting.” Not anymore my friends. Blogs can
keep your audience up-to-date and informed as well as allow them to comment and
voice their opinions about what you post.
According to Wikipedia there are over 156
million blogs. That’s a lot of competition for you. How are you supposed to
compete with other, more experienced, bloggers out there in attempts to
increase your web traffic? Have no fear, helpful tips are here. When writing
your blog, keep these helpful
tips in mind:
- Who is your audience? Target you writing style towards their interests. Don’t write about flowers and sunshine if you’re blogging for Harley Davidson.
- Have a catchy headline. This will grab the reader’s interest. You may not think you’re creative enough for this but there are websites that offer suggestions if you’re stumped. Check out 7 Ways to Write Super Catchy Headlines for helpful, simple tips.
- Keep your tone conversations. Ask questions in your blog that will allow for interaction with the reader.
- Audio, video, photos, oh my. People love hearing and seeing things. I cannot say it enough. The audience has a short attention span so if you can add something that will keep their attention just a little bit longer then you’re on the right track.
- Posting time. Not everyone thinks about this little guy. I use to always post my blogs when I was done writing them…at 2 a.m. It never clicked to me that my target audience was asleep at that time. No wonder my website wasn’t seeing more traffic. You should experiment with posting times until you find one that works for you.
- Keep it short and to the point. I know you have a lot to say. So do I. But unless you are composing the most interesting blog in the world, people are going to lose interest if you wrote the length of a novel. Frogloop suggests keeping your blogs to about 500 words. If you have something to say that is more than 500 words, make it a two-part post. That way if a reader is interested in your blog, they will come back to your site to continue reading.
- This last tip goes without saying, but just in case…always check your spelling, grammar, and punctuation. Nothing makes you look more unprofessional and uneducated than a punctuation slip-up or misspelled word. Also, never, ever use profanity. It can turn off your reader. Besides that, you are a representing a client as a professional. Always keep that in mind.
Hopefully these tips can help you become a
better blogger and direct more traffic to your website. Your blogs may not take
off right away but don’t let that get you down just keep at it because one day
you will know you’re doing and you’ll share these helpful tip with new,
inexperienced bloggers.
Sources:
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